A More Targeted Social Media Marketing Approach

Marketing is one of the most important aspects of any business endeavour. The concept of marketing, in many ways, is intrinsically linked to the modern age. With the rise of private industries and the evolution from small regional shops to massive multinational conglomerates, the need to develop, market, and sustain a brand identity is linked to the evolution of business itself and, as such, to the evolving technologies which have facilitated the growth of industries worldwide. Marketing is also something that has traditionally been all about tapping into the mindset of consumers, understanding their wants and needs, and advertising your products and business’s image accordingly.

A Matter of Timing

There’s also the matter of targeting followers in terms of time. There’s no question that social media has changed the game, as it is now a 24/7/365 deal. You need to always have some kind of media representation out there, lest your company goes dark to a key demographic and you start losing followers. With that said, not all followers are equally helpful in business endeavours. If you’re a women’s wear company operating out of New York, for example, attracting the attention of doctors in Dubai might make for some nice additions to your overall figures, but they aren’t representative of the core demographic in which your products are targeted. That’s the key when it comes to finding ways to get Instagram followers—targeting key demographics that are likely to produce pertinent followers, while still retaining a diversified base. Therefore, you might want to look into social media marketing programs that not only garner you followers on social media platforms, but do so at the times most likely to attract the kind of targeted followers you want and need for your marketing plans to succeed.

Putting Your Followers to Use

Having loads of followers on Instagram, Facebook, Twitter, or other social media outlets is all well and good, but it’s all for naught if you don’t know how to use them. Effective social media marketing is the art of acquiring followers and getting them to engage with your material—and share it with others as well. To do that, you’ll need to create content with which users will want to engage in the first place. Given its image-driven nature, Instagram is a great platform for posting pictures and getting people to “like” and follow you as a result. With that said, the best social media strategies involve engaging with your followers on a personal level. Think of it like a conversation—sure, it’s important to reel people in with an interesting first line or two, but unless you continue to contribute and listen, you’ll soon find people bored and flocking to someone with something more interesting to say. Actively engaging with followers—by posting content that encourages their engagement, responding to their comments, etc.—maintains their interest levels, and begets new followers in the process.

Synergising all of these practices, tips, and tricks can create a more targeted social media marketing approach for your company. Increasing your online presence is sure to increase your company’s revenue as well.