Social media emerged as a most successful platform for promoting business. Earlier, people have used the platform to communicate with their friends, family or to get in touch with long lost friend. But as soon as they realized the actual usage of these social platforms they immediately started attaching their business with it.
Most of you are probably aware about SEO, if you’re new to digital media thing then let me brief you what is SEO. It is search engine optimization where company attracts public through keywords and strong content.
Social media has opened the gates for every kind of business small, big, medium. Same as SEO it demands a powerful writing in order to become visible or known to billion of active users on the platform.
Every other platform on internet demands different style and unique format but the base remain same in all. I’am going to give you few most effective tips to enhance your writing on social media :-
Know your audience:Writing is all about interacting with your target audience and providing them crucial information about the company product and services precisely. So before you write something for them conduct a research regarding to what they do, what are their needs, what problems they have. in fact, know their age, gender, sex, financial status and education qualification. This will help you to give the exact solution to their problem in most effective manner.
Know your goals:You should be very well known about the objectives you want to achieve through particular article or a post. What is the main concern of writing the blog? What information or message you want to pass through with your writing?
Don’t complicate:Sometimes, it is better to write the stuff which is in your head in the most simplest form. Don’t just complicate things by using heavy and irrelevant paragraphs. Write to the point and try to avoid the technical language as much as possible as it tends to confuse lot of people sometimes.
Be short and concise:Remember, you are not writing a novel or a movie script, social media is all about passing your message to the mass audience. Nobody reads long post or lengthy paragraphs there. So, keep your message short and informative as much as possible instead of filling the copy with irrelevant stuff.
Use numbers:Facts tend to increase the quality of copy and pull audience towards it easily. Still, you need to know the right technique of using numbers. People usually don’t rely on percentage such as “ 25 percent of people”. They relate to numbers like “1 out of 4 people” . as this make easier for them to understand.
Add call to action:Call to action is necessarily essential, after reading your content they don’t know what to do next if they don’t find something like call to action below the article. Now It’s your responsibility to guide them and navigate your audience towards solution.
SEO is the most powerful marketing technique which is providing consistent profit to companies. You will be needing a content team to handle your social media presence or you can also hire SEO services from outside. They are consist of experts and tends to handle all kind of SEO matters. Being a resident of new jersey i can assure the place has one of the best SEO services Company New Jersey i ever came across.